I began this design with a grid of isometric geometry, establishing a structured foundation to build upon. The concept was to follow a structure and then intentionally break it, reflecting the transformative power of art.
While most visual arts are confined to two dimensions—even movies and TV screens—I sought to push this boundary by designing the text “ARTSCAPE 2024” as a three-dimensional illusion. To further emphasize the theme of breaking conventions, some letters feature elongated descenders, symbolizing an escape from traditional typographic constraints.
Although the design appears structured and architectural, the void within the logo serves a dual purpose: it represents an escape from confined spaces and evokes the image of an open building in an urban landscape. This symbolizes how art can create spaces of freedom and inspiration, offering an escape from the structured, mechanical routines of daily life.